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| Taiwan Strait Tourism Association opens office in Beijing |
 Government Information Office of Taiwan, 12.05.2010
The Taiwan Strait Tourism Association (TSTA) opened its Beijing office with an inaugural ceremony on May 4.
According to the Tourism Bureau, the TSTA’s office in Beijing will be charged with three major tasks:
1. Expanding distribution channels and improving the packaging of quality tourism products:
2. Strengthening publicity and promotion:
3. Introducing theme packages by regions:
Separately, to promote cross-strait tourism, the Taipei Association of Travel Agents held a Taiwan-mainland exhibition as part of its four-day Taipei Tourism Exposition at the Taipei World Trade Center starting April 30. Delegations of travel agents from 18 mainland Chinese provinces and cities, including Fujian, Guangdong and Zhejiang, set up nearly 100 display booths at the expo.
On June 13, 2008, Taiwan’s Straits Exchange Foundation and the mainland’s Association for Relations Across the Taiwan Strait signed the Cross-Strait Agreement Concerning Mainland Tourists Traveling to Taiwan. Then, on July 4, the Cross-Strait Tourism Exchange Association (CSTEA) led its first group—of 644 mainland travelers—to Taiwan, thus opening a new era in cross-strait tourism exchange. Group tourists from mainland China have since increased from an initial daily average of 200-300 visitors to 3,200 in the first four months of 2010, bringing the total of mainland travelers to Taiwan to over 1.6 million since these tourism exchanges were liberalized.
On October 20, 2009, the bureau—under the name of the TSTA—and the mainland’s CSTEA applied to set up reciprocal offices on opposite sides of the strait. The formal establishment of the TSTA’s Beijing office is aimed at providing a more friendly service platform from a closer proximity while emphasizing both quantity and quality in developing the mainland tourism market for Taiwan.
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